Todo Verde's Winning Pitch & Lassen's Launch
Just recently, Jocelyn Ramirez—chef, author, and founder of Todo Verde—stepped onto the stage at the Naturally Los Angeles pitch competition. With passion rooted in her immigrant heritage, she presented her mission: to amplify true-to-culture flavors through chef-crafted, clean Mexican seasonings and plant-based recipes.
The Pitch That Sparked It All
Her pitch didn’t just resonate—it triumphed. Jocelyn won both the grand prize and audience choice award, a rare and remarkable double win. This victory has opened a fantastic new door, leading to the launch of our seasonings on Gelson's soon!
Jocelyn's winning three-minute pitch showcased her passion for creating true-to-culture Mexican seasonings. The judges, including experts from Whole Foods Market and The Global Food and Drink Initiative, praised the delicate balance of flavors and the authentic story behind Todo Verde's seasonings. They saw the value in a product that upgrades existing options and tells a compelling story through food.
Now on Shelves: Todo Verde at Lassen's
While celebrating that big win, we are equally excited to announce another major milestone: Todo Verde Mexican seasonings are now available in all Lassen's locations across California! This partnership is an exciting achievement, making it easier than ever to bring the vibrant, authentic sabor of our seasonings into your own kitchen.
For a Latina-owned brand that began with community cooking classes and a bestselling vegan cookbook, this launch is a huge step. It’s about more than just shelf space; it’s about making homemade flavors accessible to families and food lovers everywhere.
Why This Partnership Matters
Lassen's has long been a go-to for health-conscious shoppers who value sustainability. Having Todo Verde on their shelves shows our shared commitment to:
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Clean, Real Ingredients: Our products are Non-GMO, vegan, and gluten-free.
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Sustainability: We are a proud member of 1% for the Planet.
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Cultural Authenticity: Our recipes are rooted in true-to-culture Latin cooking.
For Californians and visitors exploring the state’s diverse food scene, this partnership adds a new dimension to the flavors and stories that make our region unique.
We invite you to experience these flavors for yourself. Find Todo Verde's seasonings in the spice aisle at your nearest Lassen's today!
