Todo Verde is Coming to Fresh Thyme!

What an amazing way to close out #HispanicHeritageMonth! We’ve been manifesting this one, putting in the work, and today we get to share the huge news: Todo Verde won the StartupCPG x FreshThyme Grocery Run Pitch Competition!

That means you’ll be seeing our all-natural Latin flavor on Fresh Thyme shelves soon!

This moment feels monumental. Landing a major retail win like this is always a dream, but seeing it happen as a Latina-owned brand, during a time dedicated to celebrating our community, makes it feel like more than just a win for us—it’s a win for all of us.

From Community Kitchen to Grocery Shelves

It’s taken a ton of dedication from our small but mighty team, and honestly, a lot of Latina hustle! We competed against four other incredible brands—all selected from over 200 applicants—and we are so grateful and energized to have taken the top spot.

A huge thank you goes out to the entire @StartupCPG and @FreshThyme team for making this opportunity available for up-and-coming brands like Todo Verde. And a massive shout-out to the other brands who pitched their products; the future of CPG is vibrant and inspiring!

A Win for the Comunidad

This victory is bigger than our seasoning. It’s about representation. We’re redefining what Latine products look like on the shelf, proving that authentic, high-quality, and plant-forward flavors deserve a spot in the mainstream. Our ancestral food is a pillar of American food culture, and we can’t wait to see it continue to evolve.

We are feeling so grateful, energized, and muy excited about it all!

Thank you all for the constant support, feedback, and advice you send our way. This is your win, too! Keep following us here and on Instagram to find out exactly when you can grab your Al Pastor, Carnitas, and Tinga seasoning at your local Fresh Thyme store.

¡A cocinar se ha dicho!