By Jocelyn Ramirez
There’s never been a moment when I’ve wished I lived in Minnesota until this very moment. A brother and sister duo started a small business at local farmers market in Minneapolis, where they focused on cruelty free meat and cheese. This plant based concept has made it’s way to a brick and mortar shop with community backing using a kickstarter campaign.
Here in Los Angeles, we are fortunate to have Vromage ‘cheese’ shop changing the vegan cheese game one delicious brick at a time.
I completely love this idea of walking into a ‘butcher’ shop and finding nothing but plant based varieties of your favorite ‘meats’ and ‘cheeses.’ This is a great way to offer omnivores a peak into a delicious new world and explore plant based alternatives. With the recent release of new dietary guidelines by the USDA Department of Health and Human Services recommending the reduction of meat, dairy, and saturated fats in the American diet, businesses like this may very well be a step in a new direction towards our meatless consumption.
The vegan world has been sharing mixed reviews on the matter. Some people in the community do not agree the use of the word ‘butcher’ in the small business’ name, The Herbivorous Butcher. Comments range from excitement in having this business concept available to communities of vegans and meat eaters who are open to preparing new dishes. Others feel the word, butcher, still implies cruelty towards animals and believe this concept is being mostly marketed to meat lovers.
What do you think?